Shift agriculture from cultural habit to serious business. In this NTV Seeds of Gold episode, farmer Mr. Mukasa shares his 11-acre dragon fruit success story. Emphasizing research, passion, and innovation, he highlights nutritional value, high market prices, and global potential (UAE exports). Key lessons include detailed planning like importing ventures, cost optimization on poles while maintaining quality, building volumes via outgrowers, and balancing local markets with export readiness. Avoid excitement-driven decisions; focus on knowledge, trusted sources, group marketing, and risk management for sustainable profits.
Video Courtesy: Youtube.com/@ntvuganda
