Rising shop rents and other operating costs are encouraging Kampala entrepreneurs to sell online. NTV Uganda follows a young fashion seller who started with a small collection and uses social media to reach customers without leasing a conventional shop. The report also explores shared shelf space, which lets sellers display and store goods while avoiding the cost of an entire premises. Digital selling brings its own challenges: delivery expenses, customer trust and online attention that does not always become sales. With some shoppers still preferring to inspect products in person, businesses are combining online marketing with a smaller physical presence.
Video Courtesy: Youtube.com/@ntvuganda
