Kenya Tourism Board has launched the “Hapa Ni Wapi” campaign to encourage Kenyans to explore destinations within their own country. Citizen TV Kenya reports that the initiative was unveiled in Samburu, with an emphasis on affordable pricing and growing interest among local travellers. The campaign will showcase destinations beginning in northern Kenya. Tourism officials say stronger domestic travel can sustain jobs and support local enterprises when international visitor numbers face external shocks. The report also highlights the contribution of conservancies and tourism properties to surrounding communities, placing local travel at the centre of efforts to build a more resilient tourism sector.
Video Courtesy: Youtube.com/@kenyacitizentv
